Most B2B desktop software in NaruBase™'s category — network diagnostics, cloud server management, wireless security — sells for somewhere between $99 and several hundred dollars a seat. NaruBase™ products are $39, one-time, no subscription. That's not a discount. It's a different model, on purpose.
Think of each NaruBase™ product as an MVP
An MVP — minimum viable product — isn't unfinished software. It's real, working software built around the smallest version of an idea that's still genuinely useful, priced and positioned so trying it is easy. That's exactly what NaruBase™ Probe, Cloud, Wireless, and FlowReach are: fully functional tools you can install today and get real value from, priced low enough that buying one to see if it fits your workflow isn't a real decision — it's $39 and a few minutes.
The $39 covers the product as it ships. It doesn't cover making it different for your specific situation. That's the part most software pricing pages don't say out loud, so here it is directly.
What $39 gets you, and what it doesn't
- Included at $39: the product exactly as it's shipped today, a 7-day free trial before you pay, a perpetual local license, and all the updates that ship for that version line.
- Not included at $39: connecting it to a data source it doesn't currently support, changing a workflow to match how your team actually operates, adding a feature that's specific to your business, or building something new that doesn't exist in the suite yet.
That second list is real engineering work, scoped and billed hourly at the same $65-85/hr rate as any other custom development we do — the same rate whether you're extending an existing NaruBase™ product or starting a new one from a blank page. The difference is what you're starting from.
Why starting from a NaruBase™ product beats starting from a spec
Commissioning custom software normally starts with a requirements document: what the software needs to do, who uses it, what "done" looks like. Most small businesses have never written one and don't know where to begin — which is often the actual blocker, more than budget.
Starting from an existing NaruBase™ product sidesteps that entirely. Install it, use it for real, and tell us in plain language what you'd change — a different data source, a report it doesn't have, a step that doesn't match how your team works. That's a far easier starting point than describing what you want from nothing, and it's exactly how we scope the custom version once you're ready for one.
Why this works for a startup and an established business, for different reasons
A startup validating an idea gets a working MVP to test against real usage before committing engineering budget to a full build — the fastest, cheapest way to find out if the concept holds up before betting more on it.
An established business gets something more mundane but just as valuable: a real, running starting point instead of a blank page. Most of the friction in commissioning custom software isn't the money, it's not knowing how to describe what you want. Trying a NaruBase™ product first replaces "write a spec" with "tell us what's wrong with this."
What this looks like end to end
- Try a NaruBase™ product for $39 with a 7-day trial first, no commitment beyond that.
- If it does what you need, you're done — that's the whole engagement.
- If it's close but not quite right, tell us what you'd change; we scope and quote the customization hourly.
- If nothing in the suite is close enough, we build a new one the same way, starting from your description of the gap instead of a formal spec.
See the full NaruBase™ suite to try one, or read more about custom software development if you already know you need something built from scratch. Either way, get in touch and we'll tell you plainly which path fits.